Strategic advisory for telecom operators and MVNOs on VAS product development, platform selection, regulatory compliance, and long-term service monetisation.
The telecoms VAS landscape is complex: rapid technology change, aggressive regulatory scrutiny, demanding content partners, and subscribers who have more choice than ever before. Our consulting practice brings operator-side experience to help you build, launch, and grow a VAS portfolio that creates durable value.
We begin every engagement with a comprehensive review of your current VAS offering: revenue per service, subscriber penetration, churn rates, competitive positioning, and regulatory exposure. From that baseline we develop a strategic roadmap — which services to grow, which to sunset, which gaps to fill, and how to sequence investment for maximum return.
Choosing the right VAS platform — whether that is a messaging gateway, a content delivery platform, a short-code aggregation hub, or a full SMSC replacement — has a ten-year tail of consequences. We lead structured RFP processes: defining functional and non-functional requirements, evaluating vendor responses, running proof-of-concept trials, and supporting commercial negotiation. We have no vendor relationships that could bias our recommendations.
Consumer-protection regulation around premium-rate services and subscription content is tightening globally. We help operators navigate frameworks including the PSA (Phone-paid Services Authority) Code of Practice, BEREC guidelines, and national regulatory requirements — implementing compliant opt-in flows, complaint-handling processes, and audit trails before a regulator finds issues for you.
MVNOs face a unique challenge: differentiating on VAS when you don’t control the network. We advise MVNOs on VAS product strategy, host MNO negotiation (resale vs wholesale vs full MVNO models), billing system selection, and the commercial terms that protect margin as you scale.
VAS revenue leakage — from interconnect fraud, subscription churning attacks, and billing reconciliation errors — is rarely visible until it is large. We establish revenue assurance frameworks: end-to-end event reconciliation, anomaly detection rules, dispute management processes, and quarterly audits that surface leakage early and protect your top line.
Every organisation is different. Tell us your challenges and we will design the right approach for you.
